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J.P. Morgan

Selected Work

MOC Webpage Redesign Case Study | ABIM

Restructured ABIM’s MOC credit webpage to clarify eligibility, credit claims, and annual faculty attestations:

https://www.abim.org/program-directors-administrators/moc-credit-for-program-directors-and-faculty/

Added visual web components, clearer content sections, submission deadlines, and direct links to forms, FAQs, and administrative resources.

Skills: Content Strategy · Information Architecture · UX Writing · Web Content Management
Photo by Thirdman on Pexels

ABIM Data & Reports Webpage Redesign | Content Strategy & UX

Enhanced ABIM’s Data and Reports landing page by writing original copy, adding new visual components, and improving information architecture:

https://www.abim.org/about/data-and-reports/

Built dedicated subpages for Quality Agendas, assessment pass rates, candidate certification data, resident and fellow workforce data, and annual diplomate reports to improve navigation, content discoverability, and user experience.
Prevail Infoworks •

The future of cancer is now.

This is a social media post I researched and wrote: Six CAR-T cell therapies are now approved in the US, and cell therapy’s impact on cancer care is growing at a rapid pace. One of the next goals in cell therapy is to improve efficiency by reprograming patients’ cells in vivo – that is, inside their own bodies. How do you think the evolution of CAR-T cell therapy is impacting lives and medicine as we know it? “The promise of changing the ability of a cell to alter the course of disease with a simple injection is very exciting and helped tremendously by efforts and success of the Covid-19 mRNA vaccines.”

#celltherapies #CARtcelltherapy #mRNA #bioscience
Prevail InfoWorks •

Prevail’s clinical experts are here to support your trial from start to finish every day.

A social media post I created for Prevail Partners:

As a CRO/FSP based in Philadelphia, there is local excitement about the Eagles being Super Bowl bound. One of their advantages, noted by ESPN, is that “every decision the Philadelphia Eagles make as an organization is informed by analytics, including the most consequential in-game decision in franchise history.”

To inform your decisions throughout your clinical studies, give yourself the same advantage by using the patented Single Interface® to make early observations and analysis of your data in real time, without alpha spend. After all, that in-game decision was the “Philly Special” when the Eagles successfully “went for it” on 4th and goal on their way to winning Super Bowl LII.

Visit our website today to schedule an interactive walkthrough: https://lnkd.in/eQG8K63T

#Biotechnology #Data #ClincialTrials #Efficacy
Xfinity •

How To Watch the NFL This Season

An article I researched, wrote , and optimized for SEO. GEO, and AEO while working at Comcast as a Content Editor:

18 weeks. 32 teams. 272 games. And that’s not counting the playoffs. Are you ready for some football? We are. Whether you’re tuning in via your cable provider, a streaming service, or combination of the two, we’ve got the best seat in the house. Here are all the ways to watch the NFL this season.

The road to the Big Game on February 8, 2026 begins Thursday, September 4 at 8:20 PM ET on NBC and Peacock, when the title-defending Philadelphia Eagles face off with division rival Dallas Cowboys. H...
Penn Medicine by Ashley Barrow •

The Leading Voices of The Radcomp Trial

An article I researched and wrote while an SEO Content Specialist at Penn Medicine:

Patients may have more power than they think when it comes to cancer treatment options. A breakthrough clinical trial studying the side effects and outcomes of proton therapy and photon therapy in non-metastatic breast cancer patients is ongoing until November 2022. Sponsored by the Abramson Cancer Center at Penn Medicine, the Radiotherapy Comparative Effectiveness (RadComp) research study intends on drawing in 1,278 patients and is patient-powered.
Prevail InfoWorks •

The rollout and readout of Alzheimer drugs is one of the biggest biotech trends that is shaping 2023.

This is a social media post that I researched and wrote for Prevail Infoworks:

The accelerated approval of lecanemab, branded as Leqembi, signaled a hopeful development for the treatment of Alzheimer’s disease. What else do you think is on the horizon for Alzheimer’s disease treatment?

“Beta amyloid directed antibodies have become one of the most controversial drug classes in recent history,” said Fady Riad, CEO of the consulting firm Centurion Life Sciences. “The approval of Aduhelm in 2021 led to significant scrutiny with regards to the efficacy and safety profiles of this drug and its entire class.”

#Alzheimersdisease #biotech #Alzheimers hashtag#Alzheimerstreatment

https://lnkd.in/evUdeFEs
Xfinity •

Best Android Phones For Seniors

Researched and developed an SEO-driven content piece for Xfinity Mobile to help older adults and their families make informed smartphone purchasing decisions while supporting business growth.

Conducted audience and product research to identify relevant search intent, evaluate key smartphone features, and address consumer questions around accessibility, usability, battery life, and safety. Applied SEO, Generative Engine Optimization (GEO), and Answer Engine Optimization (AEO) principles to structure content for discoverability across traditional search engines and emerging AI-powered search experiences.

Aligned audience needs with Xfinity Mobile’s product offerings and commercial objectives, creating useful, search-focused content designed to attract qualified organic traffic, support purchase consideration, and drive potential mobile device sales.

Pieces of the Puzzle to Recovery – Longform Storytelling

Every day more than 130 people die in the United States from an overdose. The opioid crisis is a public health crisis and a national emergency. Massachusetts ranked among the top ten states with the highest rates of drug overdose deaths involving opioids.

Massachusetts is considering legalizing “safe injection” sites, a controversial proposal to allow addicts to safely use drugs while encouraging them to quit. But interviews of some people who have recovered from addiction, people who are still in recovery, and family members who have lost someone to addiction suggest there is no one silver bullet.
Xfinity •

The Best Android Phones For Kids & Teens: The Ultimate Guide

Researched and developed an SEO-driven article targeting Android phones for Kids and Teens by applying SEO, Generative Engine Optimization (GEO), and Answer Engine Optimization (AEO) to improve content discoverability and support Xfinity Mobile’s business goals.

Analyzed consumer needs and Android device features to create audience-focused content addressing parental controls, safety, battery life, and usability. Aligned search intent with product recommendations to attract organic traffic, guide purchasing decisions, and support conversions.